Project Overview
Timeline: 3 months
My Role: Sole Design and Branding Designer
Key Tools: Adobe Illustrator, InDesign & PowerPoint
SessionM is a customer data and engagement platform brands to forge stronger, more loyal and more profitable customer relationships, through real-time customer data from different channels and systems. Its brand should be young and energetic, as its team.
LOGO
The logo was designed using geometric forms to reflect the analytical, data-based nature of the platform, while maintaining an approachable and dynamic personality. Circular and modular shapes express ideas of connection, flow, and system integration—core to the SessionM product offering.
Typography
Proxima Nova was chosen as the primary typeface for its clean, modern geometry. Proxima Nova bridges the gap between tech and accessibility. The family’s wide range of weights (8 styles) provides visual hierarchy and flexibility across various applications—from dashboards to marketing materials.
COLORS
SessionM’s color palette was intentionally kept minimal and vibrant. Primary Green symbolizes growth and loyalty—central to customer retention. Accent Colors provide energy and highlight important content. Greys serve as neutral tones for backgrounds and text, maintaining a clean, modern interface.
ICONOGRAPHY
A custom icon set was developed to support the client’s digital-first brand presence, especially on the website and platform UI.
Linear, minimal design: Aligns with the brand’s clarity and modernity
Geometric and circular motifs: Echo the logo’s visual language
Each icon was crafted to be instantly recognizable, functional, and stylistically consistent, supporting usability without clutter.
Primary colors of the brand are used to fill certain parts of the icons for emphasis or indication of action etc.
Style Guides
To ensure long-term consistency, a comprehensive style guide was delivered, outlining standards for logo usage, typography, color, icons, layout, and tone of voice.
This guide is used by:
- Internal design and marketing teams
- External vendors and partners
- Product teams working on customer-facing platforms
By using these guidelines, the client can maintain a cohesive brand experience across touchpoints, from business cards and infographics to web interfaces and pitch decks.
