Hi! I’m Siwen — a product designer with over a decade of experience creating playful, high-quality digital experiences. I specialize in crafting intuitive web and mobile products, with a focus on user experience, visual storytelling, and scalable design systems.

Whether I’m building component libraries, mapping cross-platform user journeys, or translating dense data into clean, actionable interfaces, my goal is to create experiences that are as functional as they are beautiful.

I’ve partnered with brands like Philips, Bloomberg, Columbia Edelman, and The Wall Street Journal — helping them design smarter, move faster, and connect more deeply with their users and audiences.