SessionM

Visual Design & Branding

Creating a dynamic visual identity for a customer data and engagement platform that reflects innovation, connection, and growth.

SessionM

Visual Design & Branding

Creating a dynamic visual identity for a customer data and engagement platform that reflects innovation, connection, and growth.

Timeline

3 months

Role

Sole Visual and Branding Designer

Tools

Adobe Illustrator, InDesign & PowerPoint

01

Overview

SessionM is a customer data and engagement platform brands to forge stronger, more loyal and more profitable customer relationships, through real-time customer data from different channels and systems. Its brand should be young and energetic, as its team.

02

Logo Design

The logo was designed using geometric forms to reflect the analytical, data-based nature of the platform, while maintaining an approachable and dynamic personality. Circular and modular shapes express ideas of connection, flow, and system integration—core to the SessionM product offering.

03

Typography

Proxima Nova was chosen as the primary typeface for its clean, modern geometry. Proxima Nova bridges the gap between tech and accessibility. The family’s wide range of weights (8 styles) provides visual hierarchy and flexibility across various applications—from dashboards to marketing materials.

04

Color Palette

SessionM’s color palette was intentionally kept minimal and vibrant. Primary Green symbolizes growth and loyalty—central to customer retention. Accent Colors provide energy and highlight important content. Greys serve as neutral tones for backgrounds and text, maintaining a clean, modern interface.

05

Iconography

A custom icon set was developed to support the digital-first brand presence, especially on the website and platform UI. Linear, minimal design aligns with the brand’s clarity and modernity. Geometric and circular motifs echo the logo’s visual language.

Each icon was crafted to be instantly recognizable, functional, and stylistically consistent, supporting usability without clutter.

Primary colors of the brand are used to fill certain parts of the icons for emphasis or indication of action etc.

06

Style Guides

To ensure long-term consistency, a comprehensive style guide was delivered, outlining standards for logo usage, typography, color, icons, layout, and tone of voice. This guide enables the client to maintain a cohesive brand experience across all touchpoints.